한국시간 6월 27일 오전 4-5시
Ready to bring your educational innovation to those who need it most?
This free, interactive workshop – held on Thursday, June 26 from 3 to 4pm ET – guides researchers, innovators, and entrepreneurs through developing an effective go-to-market strategy specifically designed for education markets.
Using the LEARN Network’s proven frameworks, you’ll learn the step-by-step approach to building a go-to-market strategy and plan that helps you get the right message to the right people, at the right time, across the right channels.
Through guided exercises, you’ll apply a market-first mindset to your innovation by mapping your target audiences’ priorities and challenges, defining your product’s packaging, and crafting compelling positioning and messaging that capture your unique value.
You’ll then learn how to apply these critical inputs in the development of an actionable marketing plan to reach your target audiences. You’ll learn best practices for quarterly planning, marketing channel selection, and campaign development.
No marketing jargon or business background required—just bring your innovation and a readiness to connect it with the educators and learners who need it most. By the end of the workshop, you’ll leave with practical templates, frameworks and actionable next steps to position your innovation for successful adoption and scale in education markets.
All LEARN Network workshops are free and open to the public.